Click on the logo below to see all the products from each manufacturer:

About us.

When Motonation was created it was based on a philosophy of doing as many
things differently from its competitors as possible. Based around a racing
metaphor; "When racing you will never pass anyone by following them, you
have to be creative and bold by selecting lines that the others have not
used." Thus, Motonation offers the finest protective brands in the world in
its own unique way.

Motonation's presentation of the Sidi ,
Spidi and Vemar brands is based on the fact
that Sidi , Spidi and Vemar offer THE highest quality,
most technically advanced and most thought out motorcycle footwear and apparel in the world.

All of Motonation's actions always support this belief. Motonation is not trying
to reach #1 in sales with Sidi , Spidi and Vemar, instead our goal is to secure 
brands image as the #1 product in its category, which is not necessarily the
same thing.
Look at Ferrari. It's high tech, expensive, and exclusive, a
brand that everyone would love to own instead of their Ford.
While Sidi , Spidi and Vemar products will always be competitively priced, like Ferrari they are not available just anywhere, a consumer must visit a quality retailer to invest in quality.