When Motonation was created it was based on a philosophy of doing as many things differently from its competitors as possible. We operate based around a racing metaphor;
"When racing you will never pass anyone by following them, you have to be creative and bold by selecting lines that the others have not used."
Thus, Motonation offers the finest protective brands in the world in its own unique way.
Motonation's presentation of the Trilobite, Forcefield, Sidi, SDS and Vemar brands is based on the fact that they offer THE highest quality, most technically advanced and thoroughly engineered motorcycle footwear, body protection, helmets and apparel in the world.
All of Motonation's actions always support this belief. As the exclusive North American importer of Trilobite, Forcefield, Sidi, SDS, and Vemar, our goal is not to be #1 in sales, but rather to position these brands as the #1 product in its category. Look at Ferrari for example. It's high tech, expensive, exclusive, and a brand that everyone would love to own instead of their Chevy.
While Trilobite, Forcefield, Sidi, SDS and Vemar products will always be competitively priced, like Ferrari, they are not available just anywhere. A consumer must visit a fine retailer to invest in such quality.